HJORT 73
It has been shown that rural areas are attractive to families with children, perhaps adhering to the popular image of the rural as a good environment to raise children (cf. Borgega ̊ rd et al., 1993; Cloke et al., 1995). It has also been shown that there is a certain greying of the rural population reinforced by the in-migration of older people to the more remote rural areas in particular. It is not known whether these older in-migrants have returned to a rural home area or if they move to a particularly attractive environment, but it is known that rural areas are attractive to this particular group of people. In addition, it was noted that if self-employed people move, they are more attracted by rural areas than others. Perhaps self-employment is a precondition for a rural move or a rural move triggers self-employment. Irrespective of the reasons for being self-employed, it is an important ingredient in the livelihood strategies for rural areas.
The Attraction of the Rural 57